Not just fed. Nourished.
When Adam was diagnosed with ulcerative colitis at 13, he started reading labels earlier than most people ever do, learning to separate food that nourishes from food that just fills.
Adam Rubin & Sam Klein, co-founders
Sam, his childhood best friend and a high school athlete, tried every protein product on the market and hated most of them. Chalky shakes. Rubbery bars. Ingredients he couldn’t pronounce. At Tulane, they brought both problems into the same room and spent years with food scientists asking one question: why can’t the foods people already love have the nutrition built in?
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17g protein per serving
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Extra virgin olive oil, no seed oils
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0g added sugar
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Collagen and beef bone broth built in
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Third-party tested for heavy metals
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Small-batch, made in the USA